Commercial postcard, probably shared with Jessie Kaiper Hagemeyer because she collected pretty cards. Looks like it was originally addressed to her brother Clarence A. Kaiper.
"E. & P. Verges, 126 W. 7th St., Kindly invite you to attend the opening of their new store, Feb. 7 and 8, 1906. No danger! You can always rely on UTOPIA YARN."