I’m not gay but I play one on tv

Ok, not really.
The tv part, not the gay part.
So the CEO of Barilla wants gay people to go eat some other pasta. What’s the point of coming out and saying that? Is he afraid that if gay people eat his pasta (that’s not a euphemism, or maybe it is) that he’ll go gay?
Dude, it doesn’t work that way.
But just in case, I won’t eat your pasta just to make sure it won’t turn me into an asshole. It seems to have had that effect on you.