From the linked article:
"E-books have not made much of an impact as the experience of reading on-screen has failed to live up to expectations. As a result although sales of e-books are growing they still account for only a tiny fraction of the overall book market.
The electronics giant aims to address this with the electronic paper used for the display in the Sony Reader. It says the six-inch black and white screen will be as easy to read as the printed page.
The technology used means the screen is not backlit, avoiding screen flicker, which can put a strain on the eyes.
The device’s display uses technology developed byUS-based firm E-Ink which works by electronically arranging thousands of tiny black and white capsules to form characters."
It’s not the format of the ebook readers (I typically use my Palm
device) that has strangled my desire to buy online, but rather the
price and selection.
As I showed in this short article several retailers of ebooks charge full retail or greater for something that costs much less to produce. If it doesn’t, they’re doing something criminally wrong and shouldn’t get any of our money.
Back on the subject of the Sony reader though, it’s got a 6-inch eInk display that is reported to look like paper and doesn’t require any power to keep the text visible. Once the a page has been loaded onto the screen the power is cut off. Because of that Sony reports the runtime in "page turns" rather than hours. Presumably there will be an auto-off so that the device doesn’t run down the battery waiting for you to turn the page.
The reader will also play MP3s and allow you to download blogs and other text sources so you can read them on the go.
This looks like a really neat device and I’m looking forward to giving it a try when it appears in the stores.